Icecat Collects Content in Any Way
The Push-API is intended for large datasets of SKU’s from a brand. With the Push-API a brand can push product content to the Icecat PIM system.
Via matrices brands can add their content to a data file. The Icecat editorial team can add it to the Icecat PIM.
When only uploading a handfull of products the manual way using the interface is the most convenient option to add content to the Icecat catalog.
Via Extract, Tranform and Load (ETL) a brand’s product content is easily added into the Icecat PIM and ready for syndication towards the channel.
Via web crawling all the content on a website will be downloaded by a bot and added to the Icecat PIM.
Often brands have stored their product content in multiple databases. Therefore a combination of Push-API, ETL, matrices, scraping or manually is also possible.
How does it work?
Before pushing product content to the Icecat PIM, make sure you map the content.
All content is supported
For example, basic content, images, marketing texts, features, videos, PDF’s, reasons-to-buy, and 3D images.
Collaboration with Icecat
Assistance, and cooperation with the Account Manager, Taxonomy Team, Editor Team, or Technical Support is available.