Data Capture

Icecat Collects Content Through Several Methods

Icecat employs a variety of sophisticated methods to capture and manage product data, ensuring comprehensive and accurate data for brands and their partners. These methods include Push API, Matrices, Manual Input, ETL Engine, Web Crawling, and Combination Methods. Each approach is designed to cater to different needs, from automated large-scale data transfers to meticulous manual inputs, offering brands flexibility and efficiency in managing their product information. This diverse toolkit allows Icecat to maintain high data quality and consistency, supporting seamless content syndication across various platforms.

Push API

The Push-API tool allows brands to transfer SKU datasets to the Icecat Product Information Management (PIM) system efficiently.

Matrices

Brands can add their content to a data file using matrices, which the Icecat editorial team can then add to the Icecat Brand Cloud.

Manually

When only uploading a handful of products, the manual interface is the most convenient option to add content to the Icecat catalog.

ETL Engine

Via Extract, Transform, and Load (ETL), a brand’s product content is easily added to the Icecat PIM and is ready for syndication to the channel.

Web Crawling

Icecat’s web crawling capabilities allow bots to download all content from a brand’s website and add it to the Icecat Brand Cloud.

Combination

Brands often store content in multiple databases, making it possible to combine Push-API, ETL, matrices, scraping, and manual processes.

How Does It Work?

Distribute Content

Before pushing product content to Icecat Brand Cloud, ensure you map the content accurately to streamline the process.

All content is Supported

For example, basic content, images, marketing texts, features, videos, PDF’s, reasons-to-buy, and 3D images.

Collaboration with Icecat

Assistance, and cooperation with the Account Manager, Taxonomy Team, Editor Team, or Technical Support is available.

Explore the Possibilities with Icecat!

Sharing content with Icecat is straightforward and efficient, allowing you to leverage a variety of tools and methods for optimal data management. By utilizing our extensive support and robust PIM system, brands can ensure their product information is always up-to-date and readily accessible to their partners and customers.