Data Capture
Icecat Collects Content in Any Way

Push API
The Push-API is intended for large datasets of SKU’s from a brand. With the Push-API a brand can push product content to the Icecat PIM system.

Matrices
Via matrices brands can add their content to a data file. The Icecat editorial team can add it to the Icecat PIM.

Manually
When only uploading a handfull of products the manual way using the interface is the most convenient option to add content to the Icecat catalog.

ETL engine
Via Extract, Tranform and Load (ETL) a brand’s product content is easily added into the Icecat PIM and ready for syndication towards the channel.

Web crawling
Via web crawling all the content on a website will be downloaded by a bot and added to the Icecat PIM.

Combination
Often brands have stored their product content in multiple databases. Therefore a combination of Push-API, ETL, matrices, scraping or manually is also possible.

Distribute Content
Before pushing product content to the Icecat PIM, make sure you map the content.

All content is supported
For example, basic content, images, marketing texts, features, videos, PDF’s, reasons-to-buy, and 3D images.

Collaboration with Icecat
Assistance, and cooperation with the Account Manager, Taxonomy Team, Editor Team, or Technical Support is available.