Manage, enrich, and distribute your product content with Icecat. Our all-in-one solution streamlines PIM, syndication, and e-commerce integration, giving you complete control over your product data, ensuring consistency and real-time updates across all sales channels, and creating engaging shopping experiences that turn browsers into buyers.
Manage, enrich, and distribute your product content with Icecat. Our all-in-one platform simplifies product information management, ensures real-time consistency across channels, and helps you turn browsers into buyers.
Icecat is a leading product content management and syndication platform that helps brands, manufacturers, distributors, and retailers streamline their e-commerce operations. With powerful PIM, automated product content syndication, and smooth integrations, Icecat ensures your product data is always accurate, consistent, and optimized for every channel. Get a demo to see how Icecat can transform your product content, or start with our free Open Icecat catalog and upgrade as you grow.
Icecat is a leading product content management and syndication platform that helps brands, manufacturers, distributors, and retailers streamline their e-commerce operations. With powerful PIM, automated product content syndication, and smooth integrations, Icecat ensures your product data is always accurate, consistent, and optimized for every channel.
Get a demo to see how Icecat can transform your product content, or start with our free Open Icecat catalog and upgrade as you grow.
Icecat brings your content creation, management, and distribution together in one powerful platform. Powered by AI, it helps you deliver consistent, high-quality product information across channels and scale your e-commerce performance globally.
Icecat turns raw product information into structured, standardized content, making it easy for shoppers to search, filter, and compare across all product categories in 70+ languages worldwide.
Simplify content management with Icecat Brand Cloud, a free tool that helps brands deliver high-quality product data and supports retailers in boosting efficiency and user experience.
Integrate Icecat with your systems to streamline product content syndication and management. Access rich data, improve SEO, ensure consistent content delivery across channels, and drive global sales.
0K+ Brands
Available in the Icecat Content Catalog
0M+ Products
Available in the Icecat Content Catalog
0K+ Users
Downloading Product Data from Icecat
Icecat connects over 40,000 leading brands and manufacturers with top marketplaces, retailers, and distributors, creating an end-to-end e-commerce ecosystem. By connecting the source of product content with the platforms that bring it to market, our network boosts visibility, expands reach, and drives growth across every channel your customers shop.
Icecat Studio empowers you to create stunning, below-the-fold A+ content that transforms standard product pages into immersive, multimedia-rich experiences. Combine custom layouts with videos, 3D visuals, feature highlights, and interactive galleries to tell your brand story and keep shoppers engaged. With built-in tools for content creation, digital asset management, syndication, and analytics, Icecat Studio helps you stand out on the digital shelf.
Icecat Commerce offers tailored integration solutions for e-commerce businesses, automating product information, content management, and distributor connectivity. It ensures automatic stock and pricing updates, as well as multilingual content enrichment, keeping your webshop up to date.
Organize and optimize your product data with ease. Experience our PIM solution firsthand with a free trial and see the difference in just a few clicks.
Icecat Commerce has built a large network of distributors for sourcing assortment, stock, and pricing in the industries of electronic devices, home appliances, toys, and more. We can automate stock and pricing for any distributor with a digital catalog.
Icecat Commerce has built a large network of distributors for sourcing assortment, stock, and pricing in the industries of electronic devices, home appliances, toys, and more. We can automate stock and pricing for any distributor with a digital catalog.
Icecat Commerce’s connectors streamline e-commerce integration by synchronizing product data, inventory, and pricing across multiple platforms. Enhance efficiency and ensure consistency in your online operations with our seamless solutions.
We take pride in our work and love seeing it translate into customer success! Discover how Icecat users grew and changed their online businesses for the better. Read their stories and see our impact.
Discover how global entertainment giant Disney utilized Icecat to streamline their product information and deliver a consistent online experience across …
Learn how leading technology brand ASUS leveraged Icecat to enhance their product content management and accelerate their go-to-market strategy …
Find out how Whirlpool, a global leader in home appliances, used Icecat to ensure accurate and engaging product content, boosting customer satisfaction and sales …
Firstly, brand suppliers import all available product data into the Icecat database. Next, Icecat editors will take care of the standardization and completeness of product datasheets. Finally, Icecat will automatically distribute or syndicate the product content to tens of thousands of users or a limited distribution list conforming to the syndication policies of the respective brand owner.
The syndication can either be direct or indirect. To clarify, direct syndication is towards registered Icecat users, typically directly connected channel partners, distributors, or platforms. Indirect syndication involves channel partners that receive Open Icecat data via distributors and other international e-business platforms, and who may not be registered as users on Icecat.
Via the Brand Rank Monitor, brands can track several statistics. For example, the score is calculated based on the number of requests. Furthermore, the breakdown per country is visible. In the future, we will introduce new features, including download statistics, authorized reseller options, individual product page performance tracking, and automated sales based on stock levels.
Open Icecat is a free, open catalog that provides access to a large collection of product data sheets (PDSs) from top brands. It offers a standardized set of product information, including descriptions, images, and specifications, but with limited coverage in terms of brands and product categories. It’s ideal for businesses looking for essential product content without needing a subscription.
Full Icecat, on the other hand, offers a more comprehensive and premium service. It provides access to a larger catalog with additional product data, more brands, and specialized content. Full Icecat also includes extra services, such as higher service levels, coverage guarantees, and exclusive brand content. It’s designed for businesses that need extensive, high-quality product content and more customization options to suit their specific e-commerce needs.
Registering for Open Icecat is simple and free! Just click here to sign up, confirm your email address, and you’ll gain immediate access to the full multilingual Open Icecat database, featuring millions of product data sheets (PDSs)
Once registered and logged in, you can upload your catalog and/or price list for automated coverage analysis. To improve your coverage, consider the following steps:
Ensure your GTINs (EAN, UPC, etc.) are recognized by Icecat.
Include Brand and Brand Product Codes for better matching.
Reach out to us for assistance in expanding your catalog coverage.
Icecat Commerce offers exclusive, in-house e-commerce integration solutions tailored for retailers and distributors, enabling automation of product information and content management, hassle-free distributor connectivity, and efficient order processing.
Icecat Commerce solutions support creating and modifying Icecat taxonomy, connection to distributors for automated stock and pricing updates, automatic enrichment of new listings with Icecat’s extensive multilingual data, and more, keeping webshop environments consistently up to date.
Icecat PIM (Product Information Management) is a centralized platform that collects product data from your distributors and enriches it with high-quality Icecat content. It integrates seamlessly with major e-commerce platforms like Shopify, Magento, WooCommerce, Amazon, Odoo, and Shopware. By automating your entire e-commerce content flow, Icecat PIM simplifies product data management and helps deliver a smooth, efficient experience for both retailers and brands.
There are two easy ways to add your product content to the Icecat database.
1. Manual data-entry: provide your product content to Icecat, and our editors will describe and standardize the product information for you. You can also enter it yourself using your Icecat Free Brand Cloud account. Content to our editors can be provided in any format, e.g., Excel, Word, PDF, links to websites, etc. As long as the information is available, our editors will describe the products. We recommend this method is for portfolios smaller than 500 SKUs.
2. Automated import: use our API-in interface between your PIM and Icecat’s PIM (Product Information Management system) to automatically import all available product information. This is only worthwhile in large numbers of products (>1000). Contact us for information about the Icecat API-in.
Product data is transformed into consistent content for digital catalogs and provided through structured repositories. A typical PDS includes:
Brand name
Brand Product Code
Categorization (based on UNSPSC)
Product images (unlimited) and feature logos
Reasons to buy
Multimedia content (demos, product videos, 3D models, product stories)
Multilingual marketing text
Standardized specifications for search and comparison
Leaflets and user manuals (PDF)
Related products
Alternative products
General data (release and modification dates)
Logistics data (GTIN, weight, dimensions)
Product variants
You can integrate Icecat data into your platform on your own or with your IT team’s support, depending on the format. For a step-by-step guide, refer to our manuals. Click here to access them.
If you need a connector, Icecat offers integrations with platforms like Magento, Icecat PIM, Prestashop, and more. Check out our add-ons overview for more details. For further assistance, feel free to contact us or leave a message below.
Icecat supports XML, CSV, JSON, HTML (LIVE Javascript inserts), and integrates with popular e-commerce and PIM systems through our partners. For detailed information on different integration methods, please refer to our manuals.
Yes, we can enrich your products with Icecat data based on MPN and brand. You will need to have an Open (free) or Full (paid) Icecat subscription.
Yes, Icecat provides full support to ensure a smooth experience with our solutions. You can explore our support page for resources or contact us directly for assistance.
For projects, we offer tailored support depending on the type of business relationship. Our account managers, support teams, and project delivery teams are available to guide you through setup, implementation, and beyond. We also provide user manuals, detailed instructions, and training sessions to all customers to help you make the most of our platform.
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