Ready to create, customize, and distribute your brand content on a single platform? Meet Icecat Studio, the new generation cloud platform combining content creation studio, DAM, an advanced syndication engine, and digital shelf analytics under one roof.
With Icecat Studio, transforming your product pages into engaging, multimedia-rich experiences has never been easier—or more impactful.
Icecat Studio allows you to create stunning below-the-fold, rich content with custom layouts of multimedia and messaging assets, transforming product pages into compelling and interactive experiences. These dynamic Product Stories encompass a wide selection of multimedia assets, including:
Check and approve your content before publication, and make any necessary improvements. Once live, your rich content is instantly added to Icecat data-sheets and our online catalog. Easily share and syndicate your Product Stories with channel partners and other platforms using simple JavaScript code or advanced XML and JSON methods.
Ensure your content is seamlessly integrated and accessible, making it easy for partners to display your product stories across various channels.
Track impressions, interactions, full-page views, and video plays to gauge how your rich content performs across various channels. This comprehensive analytics allows you to see exactly how your content engages users and drives interest.
As a brand, you can monitor the performance of your content across all channel partners who have integrated it into their websites. Use these insights to make data-driven decisions and refine your content strategy, ensuring optimal results and enhanced effectiveness.
Icecat’s user interface is designed to simplify the creation of interactive, multimedia-rich product stories. Whether you’re managing SKUs, distributing content, or tracking performance, our intuitive tools make it easy to create, preview, and publish engaging product stories. With a variety of customization options and advanced modules, you can tailor content to fit your brand’s needs, ensuring consistency and a seamless experience across all devices.
SKU Matching Tool
Easily add SKUs with automatic validation, ensuring a seamless match to existing products within the Icecat catalog.
Live Preview
Instantly preview product stories on live Icecat pages before publishing, ensuring accuracy and consistency in the final content.
116+ Standardized Modules
Access a wide range of interactive options, including animated hotspots, carousels, videos with scenarios, AR/3D, reviews, and UGC.
Mobile & Desktop Optimization
Create separate product story versions for desktop and mobile, ensuring a smooth user experience.
Flexible Formatting
Customize borders, background colors/images, text, fonts, and other settings to match your brand’s style.
Story-in-Story Feature
Apply campaigns or static modules across your catalog, and update them once to reflect changes across all relevant stories.
Boost your brand’s conversion rates with Icecat’s Enhanced Product Stories, designed to engage and attract customers on retailers’ product pages. These dynamic, below-the-fold content pages offer a customized blend of multimedia and messaging that enhances the online shopping experience. With Icecat, your product stories come to life through videos, feature logos, detailed explanations, interactive 3D objects, hot spots, and immersive image galleries. This rich, interactive content not only keeps shoppers engaged but also drives them toward making a purchase, ultimately boosting your bottom line.
With Icecat Studio, you get the ultimate freedom to create and control your custom shop directly on your retailer’s websites. Everything happens through our tool, so you never have to touch their backend. Your retailers just add a few lines of code, and your brand shop is live! You can easily manage your content, make real-time updates, manage campaigns and track performance. It’s all about giving you the power to shine and providing your customers with the best experience possible.
Effortlessly manage campaigns across the Icecat channel network. Add generic modules with seasonal content to your stories that can be widely applied at the category, family, or series levels. Instantly update all stories in one place through the Icecat Studio campaign library whenever changes are needed.
Icecat’s QR-code shopping assistant enhances in-store customer support by offering instant access to detailed product information. Customers can scan QR codes placed near products with their smartphones to view in-depth specs, user reviews, videos, and more. This tool empowers customers to make informed decisions, even when staff are unavailable, while allowing brands to customize the content for targeted marketing and improved engagement.
Keeping your product content optimized and up-to-date on Amazon doesn’t have to be overwhelming. Icecat’s e-Merchandising team takes the heavy lifting off your plate, so you can focus on what’s important—growing your brand. From creating and maintaining ASINs to fine-tuning product detail pages, we ensure your content stands out where it matters most. Discover what Icecat can do for you:
Advanced Customization
Consistent Branding
Generate Engagement
Monetize Product Pages
Marketing Opportunities
Performance Tracking
Turn your Icecat Product Stories into engaging Amazon A+ pages. With Icecat Studio, you can create and publish rich, fully developed product stories directly to Amazon’s content management tool—streamlining your workflow and ensuring consistent content across all platforms. Icecat’s expert production team is also on hand to support with Amazon Content Tool uploads, providing seamless, multi-channel distribution across Icecat’s network and amplifying your presence with top retailers.
Effortlessly convert any Amazon A+ or A+ Premium “below the fold” content into an Icecat product story and publish it to your channels in just a few clicks. Simply paste the Amazon link to generate a draft within seconds, make any necessary refinements or enhancements, and go live – all in one streamlined process.
Easily populate product stories with features from Icecat’s extensive content catalog. With Icecat’s API module, you can create dynamic, feature-rich modules across multiple products, all automatically filled with standardized data from Icecat datasheets. This automation eliminates much of the manual work, making it simple to enhance your product pages with engaging, accurate information.
Icecat also offers integrations with major platforms like Google MFC and Amazon, plus e-commerce plugins for Magento, Shopify, and more—allowing you to focus on your business while Icecat keeps product data updated.
With Icecat Studio, reviews are embedded into Product Stories and distributed via the Studio API, making integration across platforms simple and efficient. Channel partners have the flexibility to enable or disable the review module as needed, providing full control over its use.
Additionally, brands can customize the appearance of reviews to align with their specific style guidelines, from headline text to colors and styling. This creates a consistent, engaging experience that enhances brand identity and resonates with shoppers, adding authentic social proof to drive more confident purchase decisions.
Icecat’s Product Stories now feature advanced Augmented Reality (AR) support, allowing brands to create immersive shopping experiences that capture attention and increase customer engagement. By uploading AR objects directly to the designated module, brands can offer customers a realistic view of products in their own space, enhancing confidence and reducing uncertainty.
The module also integrates with third-party AR solutions via iframe, or can host objects in storage, supporting both glb/gltf (for most devices) and usdz (for iOS) formats. This versatile integration makes AR easily accessible, transforming how shoppers interact with products online.
Easily incorporate user-generated content (UGC) into your Product Stories with a simple JavaScript implementation. This streamlined integration allows brands to enrich product pages with authentic customer experiences, enhancing engagement and building trust. With immediate access to downloadable UGC content, brands can create more dynamic and interactive shopping experiences, helping to boost conversion rates and customer loyalty.
Custom Product Stories Designed by the Icecat Team
The Icecat development team specializes in crafting compelling brand product stories tailored to your needs. With our expertise, we’ll collaborate to create captivating Product Stories for every product in your lineup.