Artificial Intelligence

Agentic AI for Product Content and Commerce

Icecat’s Agentic AI approaches empower autonomous digital agents to manage and enrich product content across global e-commerce ecosystems. These agents autonomously collect, analyze, and structure product data, ensuring high-quality, standardized information for retailers, brands, distributors, and marketplaces. Leveraging large language models, multimodal AI, and domain-specific ontologies, Icecat’s AI agents optimize product stories, support AI search, and feed smart advisors. Their agentic design supports proactive decision-making, seamless integration with commerce platforms, and continuous learning from interactions. This reduces manual work, accelerates time-to-market, and enhances product discoverability, supporting Icecat’s mission to make product content universally accessible across the entire commerce ecosystem.

New developments are our Model Context Protocol (MCP) service in support of Agentic AI, developing AI agents for brands that provide just-in-time product insights and materials, and large language models (LLMs) for a host of generative AI tasks.

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Generative AI for Content Creation

Titles
Titles
Generate distinctive product titles for each and every product.
Marketing Text
Marketing Text
Generate compelling marketing text for every product.
Bullet Points
Bullet Points
Generate bullet points to summarize the USPs of every product.
Feature Text
Feature Text
Generate feature text to highlight the USP of every product.
Reviews
Reviews
AI tools can support summarizing reviews and product content.
Translation
Translation
AI translation tools can translate text between multiple languages.
SEO Optimization
SEO Optimization
AI assists in recommending keywords and analyzing competitor content.
Mappings
Mappings
Generate mappings to structure the product content.

More Ways We Use AI at Icecat

AI technology plays a key role across Icecat’s platform, helping to streamline processes, improve content quality, and support partners in multiple areas. Here are more ways we integrate AI across our solutions:

Brand Cloud

AI in Brand Cloud

Multi-lingual Messaging:
Instantly translate all (textual) assets for multi-lingual syndication and for SEO/GEO purposes.
Retailer-Specific Messaging:
Generate different content versions tailored to customer-specific needs.
Model Context Protocol (MCP) service:
Via our MCP server, our partners’ AI agents have access to free product content.
Product Categorization:
We are refining AI models for more accurate product classification, helping to standardize product data across catalogs.
More about Brand Cloud
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Icecat Studio

AI Features in Icecat Studio

Instant Translations:
Quickly localize content for global markets.
Content Variation Generation:
Create alternative story versions based on specific guidelines or language styles.
Custom Prompts:
Apply brand or project-specific writing rules across all levels—stories, modules, and text assets.
External AI Integration:
Connect with third-party AI services via API for flexible workflows.

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Icecat PIM

AI Features in Icecat PIM

Content Generation for Missing Data:
Automatically generate product content based on MPN, brand, and category when no Icecat data is available.
Content Enhancement:
Improve or expand existing content if you’re not satisfied with the current Icecat descriptions or have minimal product text.

One-Click Full Content Generation:
Generate all key text fields—product name, short and long descriptions, SEO fields, and more—at the product level with one click.
Instant Translations:
Translate product content into multiple languages with a single click—ideal for international retailers.

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More about Icecat PIM
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New Developments

Coming Soon…

Image Sandbox Module:
This feature will allow users to create layered visuals inside product stories, including AI-powered text translation within images.
Lifestyle Backgrounds:
Icecat is testing AI-generated lifestyle scenes to provide fresh visual backgrounds for product images.
Customizable AI Prompts per Field:
Define how AI creates content fields in Icecat PIM by customizing it to the audience or using a specific tone of voice.
Attribute Translation:
Automatically translate product attributes in Icecat PIM into selected languages to support fully localized product data.
AI-Generated Bullet Points:
Generate structured and engaging bullet points for products in Icecat PIM using AI.
AI Search:
Search Icecat using AI Search, a specialized LLM that helps to translate a user’s intent into the right product content discovery.
AI Agent:
AI Agents that help a brand’s partners or clients with product advises, product comparisons or just smart product discovery.

More AI services will show up in Icecat’s roadmap of 2025 and following year.