Artificial Intelligence

AI for Product Content

At Icecat, we pride ourselves on being at the forefront of technological advancement. Like many industry leaders, we recognize the immense potential of Artificial Intelligence (AI) and have seamlessly integrated it into our day-to-day business activities.

Through AI, we empower our operations to automate processes, optimize efficiency, refine decision-making, and uncover invaluable insights. This commitment to cutting-edge technology ensures that we not only stay competitive but also continuously evolve to meet the ever-changing demands of the market.

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Generative AI for Content Creation

Titles
Titles
Generate distinctive product titles for each and every product.
Marketing Text
Marketing Text
Generate compelling marketing text for every product.
Bullet Points
Bullet Points
Generate bullet points to summarize the USPs of every product.
Feature Text
Feature Text
Generate feature text to highlight the USP of every product.
Reviews
Reviews
AI tools can support summarizing reviews and product content.
Translation
Translation
AI translation tools can translate text between multiple languages.
SEO Optimization
SEO Optimization
AI assists in recommending keywords and analyzing competitor content.
Mappings
Mappings
Generate mappings to structure the product content.

More Ways We Use AI at Icecat

AI technology plays a key role across Icecat’s platform, helping to streamline processes, improve content quality, and support partners in multiple areas. Here are more ways we integrate AI across our solutions:

Brand Cloud

AI in Brand Cloud

Content Translation:
Instantly translate all textual assets for multi-language distribution.
Alternative Text Variations:
Generate different content versions tailored to customer-specific needs.
Image ALT Text Generation:
In development to help partners comply with EAA accessibility requirements.
Product Categorization:
We are refining AI models for more accurate product classification, helping to standardize product data across catalogs.
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Icecat Studio

AI Features in Icecat Studio

Instant Translations:
Quickly localize content for global markets.
Content Variation Generation:
Create alternative story versions based on specific guidelines or language styles.
Custom Prompts:
Apply brand or project-specific writing rules across all levels—stories, modules, and text assets.
External AI Integration:
Connect with third-party AI services via API for flexible workflows.
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Icecat PIM

AI Features in Icecat PIM

Content Generation for Missing Data:
Automatically generate product content based on MPN, brand, and category when no Icecat data is available.
Content Enhancement:
Improve or expand existing content if you’re not satisfied with the current Icecat descriptions or have minimal product text.
One-Click Full Content Generation:
Generate all key text fields—product name, short and long descriptions, SEO fields, and more—at the product level with one click.
Instant Translations:
Translate product content into multiple languages with a single click—ideal for international retailers.
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New Developments

Coming Soon…

Image Sandbox Module:
This feature will allow users to create layered visuals inside product stories, including AI-powered text translation within images.
Lifestyle Backgrounds:
Icecat is testing AI-generated lifestyle scenes to provide fresh visual backgrounds for product images.
Customizable AI Prompts per Field:
Define how AI creates content fields in Icecat PIM by customizing it to the audience or using a specific tone of voice.
Attribute Translation:
Automatically translate product attributes in Icecat PIM into selected languages to support fully localized product data.
AI-Generated Bullet Points:
Generate structured and engaging bullet points for products in Icecat PIM using AI.

More AI services will show up in Icecat’s roadmap of 2025 and following year.