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Open Icecat Sponsor
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The Walt Disney Company, an American multinational mass media and entertainment conglomerate based in California, is renowned for its mission to entertain, inform, and inspire audiences worldwide. Through exceptional storytelling, iconic brands, creative talents, and cutting-edge technologies, Disney has solidified its position as the world’s leading entertainment company. The company licenses a wide range of beloved characters, including Mickey Mouse, the Avengers, Spider-Man, Deadpool, and Captain America (Marvel), to leading toy brands like LEGO, Mattel, and Hasbro, bringing these characters to life for fans of all ages.
The collaboration between Disney, Icecat, and Dutch toy retailer Intertoys focuses on enhancing online product presentation and boosting e-commerce performance. Disney aimed to support its licenses, enrich product content, and ensure consistent global presentation. Icecat was chosen for its expertise and global retailer network.
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Through a pilot project, Icecat optimized Disney’s product taxonomy, aligned it with Intertoys, and enriched the content. The pilot demonstrated significant improvements in conversion rates and revenue, showcasing the effectiveness of Icecat’s platform in enhancing Disney’s online product experience.
By adding products to the Icecat catalog, brand owners can simultaneously syndicate their product content and adhere to their licensee’s guidelines. This content can be enriched with both generic license information and product-specific details, ensuring a consistent brand image across multiple global channels. Brand owners can leverage Icecat to enhance their licenses, leading to improved online product experiences and increased conversion rates, revenue, and profit.
