ASUS Optimizes Their Content Syndication With Icecat


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Product Stories

Taxonomy and Mapping

Enriching Content

ASUS is a leading global technology-oriented company known for pioneering innovative solutions in the IT industry. With a diverse range of high-quality products and a commitment to technological excellence, ASUS empowers individuals and businesses with cutting-edge products, ensuring productivity and enjoyment in the digital world.

In their pursuit for perfection, ASUS recognized the importance of delivering accurate and up-to-date product information to its channel partners and customers, ensuring optimal outcomes.

To achieve this, they embarked on a journey with Icecat to streamline their content syndication process, ensuring their partners always had access to the latest product data.


SKUs Datasheets Published
Product Stories Impressions
Global Markets Covered
Taipei, Taiwan
April 2, 1989
Operating Area

Collection of Product Content: The process starts with gathering product content information, which ASUS can input manually or provide through Icecat’s editorial team and automated feed imports. This ensures that all necessary details are captured efficiently and accurately.

Standardization and Quality Assurance: Icecat then standardizes the collected data and ensures its quality. Using a generic data structure, Icecat incorporates detailed taxonomy and rigorous quality checks into their product catalog. This guarantees that the product information is consistent, accurate, and easily navigable.

Content Syndication and Distribution: The final step involves syndicating this high-quality, standardized content to the desired webshops. Additionally, Icecat allows ASUS to download data sheets in various formats, facilitating seamless integration with different e-commerce platforms and enhancing the online presence of ASUS products.

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