Case Study with Disney

The Walt Disney Company, commonly known as Disney, was originally founded on October 16, 1923, and is one of the largest entertainment and media companies in the world. Disney sells licenses for hundreds of different characters. For example, Mickey Mouse, the Avengers, Spider-Man, Deadpool, and Captain America (Marvel). Disney sells the licenses of these characters to toy brands like LEGO, Mattel, and Hasbro.

In a Case Study together with Dinsey we teamed up and showcased how Product Stories can benefit and increase conversion on retailer product pages.

Case Study


Open Icecat Sponsor

Taxonomy and Mapping

Product Stories

Enriching Content