Case study with LEGO

Founded in 1932, LEGO is a globally renowned manufacturer of play materials. Headquartered in Billund, Denmark, the privately held company is famous worldwide due to its iconic LEGO bricks. These interlocking plastic construction toys empower individuals to unleash their creativity. With a diverse range of gears, mini-figures, and components, LEGO offers endless possibilities for building vehicles, structures, and functional robots. The LEGO Group’s impact extends beyond toys, encompassing films, games, and eight Legoland amusement parks. With an astonishing production of 600 billion LEGO parts as of July 2015, LEGO continues to captivate imaginations globally.


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