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Open Icecat
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Rich Content
Taxonomy and Mapping
AVer Information Inc. is an education, business communication and wireless presentation technology manufacturer headquartered in Taiwan. AVer is best known for its Interactive Flat Panels, visualizers (document cameras) PTZ Cameras, USB video conferencing cameras, various camera support software as well as mobile device Charge Carts and Cabinets. The company has 7 branch offices located in the Netherlands, the United Kingdom, France, Spain, China, Japan and the United States.
In their pursuit of excellence, AVer recognised the necessity of providing accurate and up-to-date product information to their channel partners and customers, ensuring optimal results.
To address this, they partnered with Icecat to streamline the distribution of their product content.
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Streamlined Product Content Management: The process starts with collecting product content information, either manually inputted by AVer or provided through Icecat’s editorial team and autofeed imports. Icecat standardizes and ensures quality using a structured data format, incorporating taxonomy and quality checks.
Finally, the content is syndicated to selected webshops, with AVer also able to download data sheets in various formats.
Standardized Taxonomy for Consistent Information: To maintain consistent information across all channels, AVer requires a standardized taxonomy. Icecat’s taxonomy model can adjust to the diverse mapping requirements of different e-commerce environments, ensuring uniform and accurate product information across various platforms.
This strategic approach facilitates seamless data integration and enhances the reliability of product details provided to customers, thereby supporting AVer’s efforts to maintain a cohesive and professional online presence.
