Icecat Brand Cloud is a free, advanced Product Information Management (PIM) platform that enables brands to input their product content and distribute it to channel partners with ease. Leading retailers and distributors actively utilize Brand Cloud, advocating for their brand suppliers to also embrace the benefits of the Icecat Product Information Management system.
The Icecat ecosystem efficiently distributes product content to brands, retailers, and e-commerce partners worldwide.
With a complex catalog spanning all product categories, Icecat empowers shoppers to make more informed and sustainable purchasing decisions.
The Icecat catalog is constantly optimized and updated to maintain the highest quality of product content. Covering over 22 diverse product categories and numerous subcategories, our vast catalog currently features more than 21 million products. This extensive collection ensures that businesses can access complete and accurate content across a wide range of industries.
Icecat employs a variety of sophisticated methods to capture and manage product data. These methods include Push API, Matrices, Manual Input, ETL Engine, Web Crawling, and Combination Methods. Each approach is designed to cater to different needs, from automated large-scale data transfers to meticulous manual inputs, offering brands flexibility and efficiency in managing their product information.
With Icecat’s Brand Cloud, all essential product content—basic data, rich media, and logistical information—is centralized in a single platform. This includes specifications, marketing text, images, videos, PDFs, A+ content, and more, ensuring a structured and standardized format for easy distribution across reseller and marketplace channels.
Open Icecat brand owners can control which channel partners access specific product content through Digital Rights Management (DRM). This system allows them to decide content access, differentiate digital assets per reseller, and manage Authorized Resellers. Furthermore, Icecat’s DRM module also enables brands to set release and end-of-life dates for products while ensuring compliance with legal regulations.
The Icecat editorial and taxonomy team meticulously manages multilingual product content across 70+ locales, ensuring accuracy and relevance for global markets. To maximize compatibility and easy integration, Icecat’s taxonomy is aligned with major global platforms such as GS1, Amazon, Google, and Facebook. This alignment ensures that product data is structured in a way that meets the requirements of various e-commerce ecosystems, enhancing searchability, discoverability, and overall data quality.