Structured Data

Powering E-commerce Platforms With Compelling Product Information

Icecat’s Structured Data service enables businesses to convert raw, non-standardized product information into consistent, detailed content. This comprehensive data serves as the foundation for e-commerce platforms, ensuring that customers can easily find and compare products across various categories.

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Open Icecat

Content from 600+ Brands

Icecat offers channel partners free access to product content via the Open Icecat catalog, a unique global resource featuring product datasheets from sponsoring brands and online channel partners. Each datasheet in the Open Icecat catalog is fully approved by the sponsoring brands and distributed freely, ensuring that all product information is accurate, consistent, and up-to-date. This direct collaboration between Icecat and the brands allows for the enrichment and standardization of over 18 million datasheets, spanning categories such as IT, Consumer Electronics, DIY, Beauty, Toys, FMCG, and many more.

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Full Icecat

Content from 40,000+ Brands

In addition to our free Open Icecat plan, we offer a range of paid subscription plans under Full Icecat tailored to your specific requirements. Full Icecat provides a complete and detailed catalog of product specifications and additional information for tens of thousands of brands, all in one standardized data format. This extensive resource facilitates easy categorization, filtering, searching, and comparison of products. For businesses seeking higher catalog coverage and additional service levels, Full Icecat is the ideal solution.

What's in an Icecat Datasheet?

Each product contains compelling, structured content to integrate into your e-commerce platform to help online shoppers make the best purchasing decision.

Titles

Titles

Unique for every product throughout each category
Marketing Text

Marketing Text

Multilingual product descriptions to enrich pages
Reasons to Buy

Reasons to Buy

Key product benefits and unique selling points
Category

Category

Universal and detailed category tree
Logistics

Logistics

Logistics and ordering data to handle customer orders
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Multimedia Content

Multimedia Content

Descriptions, specs, images, feature logos, and demos
Rich Content

Rich Content

Videos, 3D Tours and Product Stories to enrich pages
Filters

Filters

Based on structured searchables for all key specs
Documentation

Documentation

Leaflets, User Manuals, and PDFs
Search & Compare

Search & Compare

Related products, alternative products, and product variants
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Titles

Titles

Unique for every product throughout each category
Marketing Text

Marketing Text

Multilingual product descriptions to enrich pages
Reasons to Buy

Reasons to Buy

Key product benefits and unique selling points
Category

Category

Universal and detailed category tree
Logistics

Logistics

Logistics and ordering data to handle customer orders
Multimedia Content

Multimedia Content

Descriptions, specs, images, feature logos, and demos
Rich Content

Rich Content

Videos, 3D Tours and Product Stories to enrich pages
Filters

Filters

Based on structured searchables for all key specs
Documentation

Documentation

Leaflets, User Manuals, and PDFs
Search & Compare

Search & Compare

Related products, alternative products, and product variants
Features

Ensure Accuracy Across All Standards

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Compelling Product Information

The Open Icecat catalog includes more than 18 million datasheets, covering a vast range of categories. Each datasheet provides detailed product specifications, brand information, multimedia content, and logistical details, available in over 70 languages. This ensures that customers have access to comprehensive and accurate information.

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Structured Categorization

Icecat’s categorization system offers a flexible, e-commerce-focused hierarchy of classes and categories, enabling intuitive navigation of product catalogs. This comprehensive system includes categories such as information technology, consumer electronics, DIY, beauty products, and more, ensuring users can easily find and explore products.

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Rich & Dynamic Content

Icecat’s structured data offers enriched product content, including detailed specifications, videos, logos, 3D models, and photo galleries. Additionally, our dynamic Product Stories incorporate these elements into custom below-the-fold content pages with multimedia assets, creating an engaging and immersive online shopping experience.

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Related Products & Accessories

Boost average order value by leveraging Icecat’s data to recommend complementary products and accessories. Channel partners can easily access detailed information on related items, such as recommended products, accessories, and consumables, thereby enhancing the overall shopping experience.

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Flexible Integration Options

Icecat provides product content in various formats, including XML, CSV, JSON, and HTML, making it adaptable to different e-commerce platforms and PIM systems. This flexibility ensures smooth integration and efficient data management.