How IT Reseller Used Icecat's E-commerce Automation

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Services

Content Solution


PIM Solution


Custom Solution

Our customer’s journey began in 2018 when we first connected while they were in the midst of developing an in-house PIM system. Our South African IT customer faced significant challenges, with their team overwhelmed by the complexities of updating, testing, and modifying their custom-built PIM.

Recognizing the need for a more efficient solution, our client strategically opted for Icecat PIM and leveraged our rich content catalog. With services that include e-commerce integrations and PIM systems, Icecat enables resellers to easily integrate product content in record time.

“Our problem was that the in-house PIM development and maintenance were taking up too much time. There were other projects that our business needed to take care of. At one point, we questioned why we should reinvent the wheel when we could make use of an already developed and maintained PIM software that incorporates all the e-commerce best practices.”

Industry
IT
Headquarters
South Africa
Founded
1983
Operating Area
Worldwide

Our client wanted to avoid the complexities of building an in-house solution, particularly the ongoing development and testing challenges. Instead, they opted for Icecat PIM, a robust, fully equipped system that provides all the necessary features while being regularly updated and well-maintained.

They leverage Icecat PIM at the content level, utilizing Icecat’s data to make precise adjustments. By matching supplier brands and MPNs with the Icecat catalog, their product assortment is instantly enriched. Instead of starting from scratch—creating products, uploading images, defining attributes, and writing descriptions—the client now focuses on refining specific details based on Icecat’s data. The seamless, automated integration with Icecat ensures this process runs smoothly and efficiently.

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