Services
Stock and Pricing Solution
PIM Solution
Content Solution
E-commerce Content Solution
In today’s rapidly evolving digital landscape, e-commerce businesses face several challenges when it comes to managing product information. With the rise of omnichannel retail, businesses must ensure that their product information is accurate, up-to-date, and consistent across all sales channels. The lack of centralized, accurate product information can lead to errors, low conversion rates, and lost revenue. This is where a PIM solution comes into play.
The Maxicom business case is an excellent example of how a PIM solution can help a business streamline its product information management processes. In this case study, we will explore the Maxicom business case from two perspectives. Firstly, from the perspective of Icecat, a leading provider of PIM software and complete e-commerce processes automation, and secondly, from the perspective of Icecat, a global digital content provider, their combined solution helped in achieving Maxicom’s business goals.
“We wanted to build a large automated shop from the very beginning, that’s why we partnered with Icecat. In terms of content, Maxicom specializes in selling refurbished products, but there is no accurate production information available due to the fact that the manufacturer specifications of a product can change during the refurbishment process. It is a labor-intensive task to link the correct specifications to a product. However, Icecat helps with this.”
EVELYN, ONLINE CONTENT MANAGER AT MAXICOM
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Since 1998 Maxicom has been an expert in the field of new and refurbished hardware and network equipment. They have been providing IT services all over the world for over 20 years. Moreover, Maxicom attaches great value to sustainability. By buying back, cleaning up and preparing your used or pre-owned hardware, they enable second life for equipment, which contributes to unnecessary waste of resources.
At the time when we met Evelyn, the Online Content Manager at Maxicom, the Magento shop did not even exist. Usually, other businesses in such a stage manage product data manually – communicating with suppliers through emails, scraping product descriptions and images from the internet, managing product information, and the content of constantly growing products, which are time-consuming tasks. However, Maxicom decided to take a different path, automating e-commerce and sourcing content from the beginning of the online store’s launch.
