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Whirlpool is a globally recognised leader in home appliances, renowned for their innovative solutions and high-quality products. With a diverse range of appliances and a strong commitment to technological advancement, Whirlpool improves the lives of individuals and families by providing reliable and efficient products.
Recognizing the necessity of delivering precise and current product information to their channel partners and customers, Whirlpool partnered with Icecat.
This collaboration streamlines their content syndication process, ensuring that partners consistently have access to the latest product data, thereby optimising outcomes and maintaining excellence in customer service.
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Collection of Product Content: The process begins with gathering product content information. Whirlpool can either enter this information manually or use Icecat’s editorial team to automate feed imports. This ensures that all essential product details—specifications, marketing texts, images, brochures, and other content—are captured efficiently and accurately.
Standardization and Quality Assurance: Icecat then standardizes the collected data and ensures its quality. Using a generic data structure, Icecat incorporates detailed taxonomy and rigorous quality checks into their product catalog. This guarantees that the product information is consistent, accurate, and easily navigable.
Content Syndication and Distribution: The final step involves syndicating the standardized content to desired webshops and allowing Whirlpool to download product data sheets in various formats. This step ensures that all partners can access the most current and accurate product information, enhancing their ability to market and sell Whirlpool products effectively.
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