Case Study with Intertoys

Intertoys is a Dutch toy store-chain founded in 1976 that that has grown to become a prominent player in the global entertainment and retail industry. Known for its diverse range of captivating toys and games, Intertoys has established itself as a go-to destination for children and collectors alike. With an extensive collection of licensed characters and franchises, Intertoys collaborates with esteemed toy brands including LEGO, Disney, Mattel, and Hasbro to bring these beloved characters to life in the form of captivating merchandise.