About Mattel

Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles in 1945. The company has a presence in 35 countries and territories; its products are sold in more than 150 countries. It is the world’s second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021.


Open Icecat

Enriched Content

Product Stories