STRAX joins the Icecat Commerce partner network. STRAX, founded in 1995, is a global provider of technical accessories that enable a mobile lifestyle. Icecat Commerce’s purchasing partner network is thus growing further, after the recent addition of Flex-IT Distribution, and Integral Memory, to a total of 300+ connected partners.
Benefits for STRAX and retailers
STRAX has access to the retailers already part of the Icecat Commerce network. Now that STRAX has joined the Icecat Commerce partner network, retailers can more easily find the distributor’s offers in Iceportal. All Icecat Connect clients have access to Iceportal, the purchase portal of Icecat Commerce.
Through Iceportal, STRAX is easier to find, and this will generate more sales leads for STRAX. When required, we can also fully digitize the purchasing process. Therefore, you can purchase Icecat Order; and Icecat Commerce can take care of the automated exchange of price and availability, and order status messaging via Iceportal, Icecat Connect, and Icecat Order. We also provide the products with rich product content in this automation process.
How to add rich product content
Icecat Commerce has a close connection to Icecat to deliver standardized rich product content, i.e., the product data sheets that manufacturers provide to help end-users in their decision process. Furthermore, rich content is useful for developing search filters and comparison tables. Our single catalog export format includes matching Icecat IDs. This makes it very easy to retrieve the matching Icecat datasheet from the Icecat database.
Benefits of Iceportal
Iceportal is primarily a portal for retailers to find information about products and suppliers. However, it is also an exciting environment for suppliers because it helps suppliers easily find new retailers and expand their distribution networks. One of the main benefits of Iceportal is that retailers can quickly find information from which suppliers they can order; they can also find all status information about their orders. It is also possible to set different search filters to quickly and easily find the desired product.
How does it work?
Retailers that use Iceportal can select STRAX as a preferred supplier. Alternatively, they can find the distributor in the optional supplier list for its supplies. If a retailer chooses STRAX as a preferred supplier, the distributor is added to the connected suppliers’ list. These preferences streamline the ordering processes of a retailer.
Further, system integration is easy as all data from connected suppliers are provided in one single catalog export format. We also make it easy to integrate the standardized data into your environment through plug-ins and end-to-end integrations. There are standard plug-ins available, for example, Magento, Prestashop, and WooCommerce.
By connecting as many retailers and suppliers as possible to the partner network, we bring supply and demand together.
Flavia is a Marketing Specialist with a strong passion for both frontend and backend processes, crafting dynamic strategies that fuel brand growth and enhance audience engagement. Outside of work, she enjoys playing basketball, traveling, reading, and playing the guitar.
