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In the current dynamic business environment, using a Product Information Management (PIM) solution proves to be a strategic choice for businesses to handle and improve their product information. It is a centralized platform that increases productivity by organizing workflows and keeping the data up-to-date. Without a PIM solution, “large” businesses typically struggle with inconsistent data, the need of extra manual work, and loss in revenue. Embracing such a robust solution optimizes a business’s operations beyond its product content.
The InterSign business case serves as a prime example of the advantages of implementing a PIM solution at a later stage when the business was already launched without sourcing content from a data hub and without a content management solution. Through “sourcing,” centralizing, and managing product information, InterSign experienced streamlined workflows, improved data quality, and seamless integration with e-commerce platforms.
“Before teaming up with Icecat, we dealt with a lot of issues in our content suppliers’ data. Their data quality was really bad: sometimes, basic details were missing, and other times, they put info in the wrong spots. This meant we had products listed on our webshop with just item numbers like 1234567 instead of product names, which obviously couldn’t be sold. In those cases, we had to fix all the wrong data.”
KIM, CO-CHIEF EXECUTIVE OFFICER, INTERSIGN
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Established in 2013, InterSign has emerged as a leading distributor and manufacturer of customized products for digital signage and professional display solutions. All their products and full-service solutions are sold and serviced through IT / AV dealers in and outside of Denmark. InterSign holds a comprehensive product portfolio. This assortment includes professional screens tailored for continuous 24/7 or 16/7 usage, touchscreen solutions, PC/Android based media players, communication applications, integrated display solutions, sound systems, video walls, and more. Their expertise lies in distributing Digital Signage products, making InterSign the optimal partner for resellers working in this business area. InterSign has a deep technical knowledge of the products and an impressive product portfolio. InterSign is in dialogue at the factory level, on a day-to-day basis, with the world’s leading manufacturers through partnerships with reputable brands like LG, iiyama, BrightSign, NEC, and 50 other brands, enabling a variety of high-quality products.
Our professional journey with InterSign started by implementing a standard integration utilizing the Icecat-Shopify connector. As our collaboration progressed, InterSign realized they needed more advanced tools for handling product data. This realization prompted us to delve deeper, exploring customized approaches to address InterSign’s requirements and making the most of Icecat’s solutions.
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