Services
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Product Stories
Taxonomy & Mapping
Mirakl is the SaaS solution chosen by leading enterprises worldwide to manage their marketplace and dropship businesses. Mirakl’s intuitive, secure, and scalable technology powers profitable digital growth in all angles of commerce – from platform models to personalization and payments. Platforms are the new competitive advantage for e-commerce and market leaders.
In its pursuit of accurate acceleration, Miralk recognized the importance of having access to accurate and up-to-date product information for its users.
To achieve this, Icecat will provide Mirakl-powered operators with access to their rich product content catalog, helping marketplace, dropship, and retail media businesses create and maintain product data quality at scale.
“A good product description is mandatory to provide consumers with the information they require if they are to complete a purchase and also provides transparency that the product meets safety standards. Only this can reinforce the global trust in the e-commerce and marketplace model, and make it successful for both consumers and operators at scale. This partnership is helping our clients to comply with the new European Digital Services Act by publishing complete product listing information.”
JEAN-GABRIEL DE MOURGUES, EVP CONNECT & GROWTH SOLUTIONS, MIRAKL
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Icecat’s catalog has over 19 million products. There is high coverage of product content, such as technical specifications, images, marketing text, videos, enhanced product stories, energy labels, and other legal attributes. This extensive database ensures that users can complete and up-to-date information for a wide range of products across various categories. Additionally, the platform supports multiple languages, making it a valuable resource for global businesses and consumers alike.
Once collected, Icecat standardizes the data and ensures its quality. Using a generic data structure that incorporates detailed taxonomy and rigorous quality checks, Icecat creates comprehensive product data-sheets. These data-sheets contain all relevant product information, ensuring consistency, accuracy, and ease of navigation within Icecat’s extensive product catalog.
The final step involves Icecat supporting Mirakl-powered marketplaces and dropship platforms by enriching data for existing, incomplete products and by creating or enriching product listings for live or invalid offers.
