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For over 40 years, OKU Play Well has been a trusted name in the toy industry, renowned for distributing durable and high-quality toys that bring joy to children and peace of mind to parents. The company prides itself on offering “Good Toys” in the broadest sense, ensuring that its products meet the highest standards of safety, creativity, and fun. OKU’s commitment to excellence extends beyond its product range, placing a strong emphasis on delivering exceptional customer service. Whether serving retail chains or specialty stores, OKU is dedicated to enriching playtime with toys that stand the test of time.
OKU has formed a strategic partnership with Icecat to streamline its product information management and accelerate business operations. By leveraging Icecat’s capabilities, OKU is able to easily integrate and update thousands of product details into its system with minimal manual input, significantly reducing the time required to onboard new brands and products.
“Icecat allows us to not just streamline our operations but also to focus on what truly matters: expanding our reach and ensuring the best for our partners and customers. It’s a game-changer for a volume-driven company like OKU. We transformed our entire product integration process with Icecat, cutting down onboarding time from weeks to days. This efficiency allows us to focus on being the most modern distributor in the toy business.”
JURGEN VAN DIJK, CEO, OKU
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Automated Data Integration: Icecat’s solution allowed OKU to automatically integrate high-quality product content directly into their systems. By entering basic product information, OKU could retrieve detailed content, including images, descriptions, and specifications, with just the push of a button.
Seamless ERP Integration: OKU’s ERP system, Logic 4, featured a built-in connector with Icecat. This integration enabled OKU to manage their extensive product portfolio efficiently, with product data automatically synced from Icecat to their Product Information Management system and webshop.
Scalability: Icecat’s solution made it possible for OKU to onboard new products and brands quickly, reducing the time from weeks to just a single day. This scalability allowed OKU to expand its product assortment rapidly, keeping pace with market demands.
Enhanced Content Quality: By sourcing product data from Icecat, OKU significantly improved the quality of content on their webshop. This included better images, more detailed product descriptions, and additional specifications, which enhanced the overall shopping experience for their B2B customers.
