Structured content is product content organized and labeled so that it is easily discoverable and reusable. It is used to describe products and their attributes in a standardized way. A product might be assigned a unique identifier, and product attributes such as size and color would be consistently labeled and described. This makes it easier for search engines to understand what your products are and how they differ.
Icecat collects product content from brands, transforms this into structured content, and puts this in a Product Datasheet (PDS). Icecat ensures that a brand’s product content is delivered to all its resellers and marketplaces in a unified format for easy integration. This enables online shoppers to filter, search, and compare products. The Icecat data model supports all product verticals and is available in 70+ languages.
Easily ingest your brand’s product content into the Icecat platform. Centralize various content types, including specifications, marketing text, bullet points, images, videos, PDFs, and more, for efficient distribution to your channel partners. This approach allows brands to develop a strong and cohesive content strategy.
Higher Searchability
Consistent Branding
Global Reach
Icecat offers a vast catalog featuring over 40,000 brands and 20 million product datasheets in 70+ languages, distributed to retailers and marketplaces worldwide. Our Digital Rights Management (DRM) system supports brand syndication policies, from open to restricted, ensuring content is delivered according to your specifications. Join over 100,000 users who trust Icecat for reliable, high-quality product content to enhance their e-commerce platforms and drive sales.
