Simplify product data management with the world’s largest e-commerce content catalog. Easily manage, enrich, and distribute your product information across every e-commerce channel.
Icecat is a global leader in product content syndication, helping organizations deliver enriched, engaging, consistent, and compelling product information across various platforms and channels. Trusted by more than 40,000 of the world’s most successful e-commerce businesses, Icecat empowers global brands, manufacturers, distributors, and retailers to deliver omnichannel customer experiences that turn browsers into buyers.
Icecat is a global leader in product content syndication, helping organizations deliver enriched, engaging, consistent, and compelling product information across various platforms and channels. Trusted by more than 40,000 of the world’s most successful e-commerce businesses, Icecat empowers global brands, manufacturers, distributors, and retailers to deliver omnichannel customer experiences that turn browsers into buyers.
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Icecat allows you to provide your global or local channel partners with easy access to your product information. Your content can be instantly available to every partner in Icecat’s network, or you can restrict access to authorized resellers only.
You can add your product content to Icecat in two simple ways:
- Manual data entry: Provide your product content to Icecat, and our editors will standardize and describe the information for you. Alternatively, you can enter it yourself using your Icecat Free Brand Cloud account. Content can be submitted in various formats, such as Excel, Word, PDF, or website links. As long as the information is available, our editors will handle the rest. This method is recommended for portfolios with less than 500 SKUs.
- Automated import: Use our API interface to connect your Product Information Management (PIM) system to Icecat’s PIM and automatically import large volumes of product data. This method is ideal for portfolios with over 1000 products. Contact us for more details about the Icecat API.
No, the product datasheets on icecat.biz are not available through Open Icecat. However, we may assist certain advanced retailers, like Amazon, in enhancing their product databases on a project basis. Once you join Open Icecat, your product content will be automatically syndicated to your authorized channel partners according to your chosen syndication policy. This will allow your partners to access it for free. Please contact us to explore the possibilities and discuss your syndication preferences.
Yes, by participating in Open Icecat, you can control which channel partners have access to specific product content through Digital Rights Management (DRM). However, DRM requires more time and effort to manage compared to open content policies. It’s important to ensure that DRM is not used in a way that unfairly restricts certain retailers, while still complying with relevant laws and regulations.
No, Icecat does not manage the portfolio or stock of channel partners. Larger retailers typically manage their own warehouses, which determine whether a product is listed on their webshop based on availability. Smaller retailers often rely on virtual stock and import daily data packs from their preferred distributors, sometimes using Icecat Connect. These data packs define the retailer’s portfolio. Channel partners only import Icecat datasheets for products listed in their webshop. Therefore, if a product is no longer available at the distributor or warehouse level, it will not appear in the partner’s webshop, and the EOL (End of Life) product datasheet will no longer be imported.
Manual data entry: The time it takes depends on the number of changes and products involved. If you’re updating the content yourself using an Icecat PIM account, updates are processed in real-time, with syndication to third parties taking about one more day. If you’ve outsourced the data entry to Icecat editors, the timeline depends on the number of products:
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- Up to 5 products: 2 business days
- 6 to 50 products: up to 5 business days
- More than 50 products: we’ll provide a time estimate.
Automated import: Once you update the content in your data feed, it will be updated based on your import settings. Generally, there is a delay of about 1 day before the updated content is syndicated throughout the Icecat user network.
Yes, all basic product specifications (such as titles, technical specifications, and values) are automatically translated into the 70+ languages supported by Icecat. However, marketing texts, leaflets, and other language-specific materials will only be available in the languages specified in your contract with Icecat.
Yes. If you participate in Open Icecat, you will have a secure login to the Icecat’s Content Catalog and Free Brand Cloud. This allows you to directly add or modify your product information as needed.
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